Evaluation question 5

Question 5: how did you attract/ address your audience?

I attracted and addressed my audience in many different ways. the first way I attracted my target audience was through the magazine front cover which I think was the most important way of attracting my target audience and determined whether they would buy it or not. The model I used for my front cover was dressed in known brands such as Nike which represents the genre of music that my target audience listen to. Also my model is quite attractive and which helps attract my female audience.  The jewellery that my model wears such as ear rings and a ring also relates to my targets audience as many young people wear them.

Another way I attracted my target audience is by concentrating on the U.K. rap/hip-hop scene which is what my target audience would like to read about, I used cover lines to make it obvious on what the magazine would be about and the topics in the magazine that are discussed. I also used popular U.K. rap artist to attract my target audience for example, one of my cover-lines say “Giggs new album was a flop” this would attract my target audience as Giggs is a well know and liked Rap artist and people generally enjoy his music but because someone harshly criticized it my target audience would want to know why someone would say this. I also included a competition which would appeal to my target audience as they are tickets to see a very well-known U.K. rap artist.

I used different fonts and different font colours to make my magazine look more interesting which I think attracts my target audience as it shows that the design of the magazine is creative.  The masthead of my magazine also attracts my target audience as it’s a different font to all the other fonts in the magazine which makes it seems unique as its named ‘Filth’ as the magazine has dirty secrets about famous U.K. rappers and also the streets of the U.K. especially London are grimy and filthy so this relates to my target audience

The colour scheme that I used for my music magazine also attracted my music magazine. The colour scheme was mainly based on blue, white, black and grey, the black represents the dark topics that my magazine discuss such as knife crime but the other colours give a relaxed feel to the magazine. The colour I chose for my magazine are also closely linked to the colour clothing that people of the genre of my music magazine wear so this creates attraction as it suggest the magazine relates to them. I used Standard English throughout the whole magazine because if I used slang the older people might not have understood the concept so I used Standard English so young and old could understand the topics in the magazine.

The layout of my contents paged attracted my target audience as it was very organised and looked neat which makes it clearer to read and so my target audience find trouble reading it.